Great Products Still Need
Someone to Get Them Noticed.
Most people confuse product marketing with writing captions, and never learn positioning, pricing or sales enablement. This 10-week programme fixes all three, and you leave with a real go-to-market plan and launch simulation.
10 weeks · 100% remote · Certificate + internship on completion · 1,400+ students already trained at VAA Global
More Than a Certificate
Your training comes with practical experience, progress support, and career tools in your student portal.
A course completion certificate and an internship certificate.
No Background Experience Required
You don't need any prior experience to start — the course builds you up from the fundamentals.
Learn From Your Smartphone
No laptop? No problem — the entire course and student portal work from your phone.
Live Instructor-Led Classes
Every class is live on Google Meet, recorded and available for replay anytime in your student portal.
Hands-On Projects & Feedback
Real project work with direct instructor feedback you can add straight to your CV.
Remote Internship
Apply what you learn in a real internship and build genuine portfolio experience.
Student Dashboard
Track attendance, lessons, assignments, quizzes, exams and progress, with badges for milestones.
Course Resource Library
Recordings, sample CVs, project materials and a full student handbook, yours to keep.
Career Bloom Job Matching
Verified job opportunities matched to your exact skill set.
CV Review
One-on-one review and rewrite support for your CV.
LinkedIn Optimisation
A profile rebuild that gets you found by recruiters.
Cover Letter Writing Support
Learn to write cover letters that get you to the interview stage.
Interview Preparation
Mock interviews and coaching before the real thing.
Upwork Proposal Writing
Proposal templates and coaching built specifically for Upwork.
Portfolio Builder Access
A dedicated portfolio builder for eligible certified students.
Job Placement Application
Apply for placement through VAA Global Talent once your internship ends.
VAA Lounge Community
Direct messages, instructor support, voice notes and live calls with your cohort.
Peer Accountability
Built-in structure to help you stay consistent with your own learning goals.
Referral Rewards
Earn rewards for every student you refer who enrolls.
Personalised Matriculation Image
A custom image marking your enrollment, yours to keep and share.
Now I'm Ready to Enrol
You've seen everything that's included. Applications are reviewed in the order they're received.
Apply nowThis is why "good with words" doesn't make you a product marketer
Writing well is a start. These four gaps are what actually keep good writers out of real product marketing roles.
Confuses product marketing with content writing
Many people think it's just writing copy, and never learn positioning, GTM strategy or sales enablement.
Never built a real launch plan
Knowing product marketing theory is not the same as planning and running an actual product launch.
No structured positioning framework
Without a positioning and messaging framework, every product description becomes guesswork.
No portfolio to show employers
Without a real GTM plan and launch simulation, it's hard to prove product marketing skill to an employer.
This course closes all four gaps in one connected 10 weeks — and ends with a go-to-market plan employers actually test you on.
Graduates who went from "writes copy" to "gets products noticed"
"I had only done content writing before. By week 4 I understood positioning and messaging well enough to rewrite my portfolio pieces with real frameworks. I got hired remotely as a product marketing associate."
Folake R.
Graduate, Lagos
"My capstone GTM plan became a real launch for my employer's new feature. Seeing the actual results from a plan I built was the proof I needed for my next job search."
Emeka S.
Graduate, Onitsha
"I was in sales and wanted to move closer to product. The sales enablement and messaging modules gave me exactly the bridge I needed to make that switch."
Zainab M.
Graduate, Kano
"The interviewer asked me to walk through how I'd position a confusing product. I used my week 3 positioning statement as the answer and got an offer the next day."
Tolu A.
Graduate, Lagos
"I was a junior marketer with no PMM title. I built real battlecards for my sales team using the course template, and my manager promoted me into a product marketing role within the quarter."
Ijeoma K.
Graduate, Enugu
"I had only done content writing before. By week 4 I understood positioning and messaging well enough to rewrite my portfolio pieces with real frameworks. I got hired remotely as a product marketing associate."
Folake R.
Graduate, Lagos
"My capstone GTM plan became a real launch for my employer's new feature. Seeing the actual results from a plan I built was the proof I needed for my next job search."
Emeka S.
Graduate, Onitsha
"I was in sales and wanted to move closer to product. The sales enablement and messaging modules gave me exactly the bridge I needed to make that switch."
Zainab M.
Graduate, Kano
"The interviewer asked me to walk through how I'd position a confusing product. I used my week 3 positioning statement as the answer and got an offer the next day."
Tolu A.
Graduate, Lagos
"I was a junior marketer with no PMM title. I built real battlecards for my sales team using the course template, and my manager promoted me into a product marketing role within the quarter."
Ijeoma K.
Graduate, Enugu
"I understood the product inside out from operations, but had no marketing language. The GTM and messaging modules gave me the vocabulary to make that career switch."
Abiodun T.
Graduate, Ibadan
"My capstone launch simulation became the centrepiece of my portfolio. A US e-commerce brand hired me as a remote product marketer after one interview built around it."
Ngozi P.
Graduate, Abuja
"The pricing strategy week taught me to actually test elasticity, not guess. I presented a real pricing analysis at work and my company adjusted a tier based on it."
David C.
Graduate, Port Harcourt
"I did my internship through VAA Global Talent during service year and was retained afterward. The positioning and messaging week is still what I lean on most."
Halima S.
Graduate, Kano
"I'm a founder, not an employee. The go-to-market module gave me a real plan instead of guessing how to launch, and my first 100 customers came from following it."
Chioma N.
Graduate, Lagos
"I understood the product inside out from operations, but had no marketing language. The GTM and messaging modules gave me the vocabulary to make that career switch."
Abiodun T.
Graduate, Ibadan
"My capstone launch simulation became the centrepiece of my portfolio. A US e-commerce brand hired me as a remote product marketer after one interview built around it."
Ngozi P.
Graduate, Abuja
"The pricing strategy week taught me to actually test elasticity, not guess. I presented a real pricing analysis at work and my company adjusted a tier based on it."
David C.
Graduate, Port Harcourt
"I did my internship through VAA Global Talent during service year and was retained afterward. The positioning and messaging week is still what I lean on most."
Halima S.
Graduate, Kano
"I'm a founder, not an employee. The go-to-market module gave me a real plan instead of guessing how to launch, and my first 100 customers came from following it."
Chioma N.
Graduate, Lagos
I Want Results Like These
Every graduate above started exactly where you are now — the only difference is they applied.
Apply nowTen weeks, in order, with a real GTM plan at the end
Every week builds on the last — from positioning fundamentals to a launch simulation you can walk a hiring manager through.
- —What product marketers do
- —The product marketing lifecycle
- —Positioning and messaging basics
- —Stakeholder landscape
Scattered marketing blog advice vs. ten structured weeks
Scattered marketing blog advice
- Structure: Scattered blog posts and videos
- Real PMM artefacts: Rarely practiced
- Pricing strategy: Often skipped
- Sales enablement: Not covered
- Portfolio outcome: Nothing concrete
Product Marketing course
- Structure: 10-week structured path
- Real PMM artefacts: Positioning doc, GTM plan, launch assets
- Pricing strategy: Full week on pricing models and elasticity
- Sales enablement: Battlecards and sales training practice
- Portfolio outcome: Full GTM plan and launch simulation
Built for people ready to bridge product and market
Graduates and NYSC corpers
You want a high-demand career at the intersection of product, marketing and sales.
Content and copywriters
You already write well and want to channel that into strategic product positioning.
Career switchers from sales or support
You understand customers and want to move into shaping how products are positioned and sold.
Founders and product builders
You want a structured framework for launching your own products successfully.
This Sounds Like Me — Let's Go
If you recognised yourself in one of those, the next step is simple.
Apply nowEverything included when you enroll
One fee. No hidden add-ons. Built to get you launching — and hired.
Full Product Marketing Curriculum
Positioning, GTM strategy, launches and pricing — 10 structured weeks.
Certificate + Internship
A course completion certificate, an internship placement, and an internship completion certificate — two certificates in total.
Real Go-to-Market Plan
Build a complete GTM plan and launch simulation for a real product.
Access to 100,000+ Remote Job Listings
Curated, regularly updated board with verified remote product marketing roles worldwide.
1-on-1 Job Assistance and Mentorship
CV review, interview prep and portfolio feedback until you are placed.
VAA Global Talent Job Matching
Top graduates are referred directly to VAA Global Talent's vetted employer network.
Lifetime Access to Course Materials
All recordings, templates and frameworks — yours to revisit as your career grows.
Alumni Community Access
Join 1,400+ VAA Global graduates — job leads, rate advice and peer support.
Course fee
₦225,000
One price. Split it into up to 3 payments if that works better for you.
How you can split payment — arranged with the team when you apply
Pay in full
₦225,000
2 parts (most common)
₦157,500 + ₦67,500
3 parts
₦112,500 + ₦56,250 ×2
Money-back if not satisfied in the first week
- Internship starts on enrolment
- Live classes — not pre-recorded
- Lifetime community and material access
- Direct referral to vetted employers
Roles You Can Take as a Product Marketer
Your GTM plan and certificate aren't just for one job title — they open the door to any of these.
Product Marketing Manager
Owns positioning, messaging and go-to-market strategy for a product line.
Launch Manager
Coordinates cross-functional product launches from planning through measurement.
Sales Enablement Manager
Builds battlecards and training that help sales teams sell with confidence.
Competitive Intelligence Analyst
Tracks competitors and turns win/loss data into messaging and strategy input.
Pricing Strategist
Researches and recommends pricing models and packaging for products and tiers.
Freelance GTM Consultant
Builds go-to-market plans and launch assets for startups and small businesses.
Frequently asked questions
Your product is ready. Make sure the market knows it
Learn from professionals, build a real go-to-market plan, and walk away with a certificate and access to internships and remote job opportunities worldwide.
Apply now
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