Most people think PR is social media captions. Real PR is media relations, crisis response and corporate narrative — and this 10-week programme teaches all three, ending with a full PR campaign plan newsrooms would take seriously.
10 weeks · 100% remote · Certificate + internship on completion · 1,400+ students already trained at VAA Global
Your training comes with practical experience, progress support, and career tools in your student portal.
A course completion certificate and an internship certificate.
You don't need any prior experience to start — the course builds you up from the fundamentals.
No laptop? No problem — the entire course and student portal work from your phone.
Every class is live on Google Meet, recorded and available for replay anytime in your student portal.
Real project work with direct instructor feedback you can add straight to your CV.
Apply what you learn in a real internship and build genuine portfolio experience.
Track attendance, lessons, assignments, quizzes, exams and progress, with badges for milestones.
Recordings, sample CVs, project materials and a full student handbook, yours to keep.
Verified job opportunities matched to your exact skill set.
One-on-one review and rewrite support for your CV.
A profile rebuild that gets you found by recruiters.
Learn to write cover letters that get you to the interview stage.
Mock interviews and coaching before the real thing.
Proposal templates and coaching built specifically for Upwork.
A dedicated portfolio builder for eligible certified students.
Apply for placement through VAA Global Talent once your internship ends.
Direct messages, instructor support, voice notes and live calls with your cohort.
Built-in structure to help you stay consistent with your own learning goals.
Earn rewards for every student you refer who enrolls.
A custom image marking your enrollment, yours to keep and share.
You've seen everything that's included. Applications are reviewed in the order they're received.
Apply nowWriting well is a start. These four gaps are what actually keep communicators out of real PR roles.
Confuses PR with posting on social media
Many people think PR is just posting online, and never learn media relations or crisis response — the parts employers actually pay for.
Never written a real press release
Knowing PR theory is not the same as writing a press release that gets picked up by journalists.
No crisis response framework
Without a structured approach, the first 24 hours of a crisis can do lasting damage to a brand — and to the PR person's career.
No portfolio to show employers
Without a real PR campaign plan and crisis simulation, it's hard to prove PR skill to an employer.
This course closes all four gaps in one connected 10 weeks — and ends with a PR campaign plan employers actually trust.
"I had only managed social media before. By week 3 I understood media relations and pitching well enough to land real coverage for a client during the course. I got hired remotely as a PR associate."
Bukola I.
Graduate, Lagos
"The crisis communications module gave me a framework I actually used at work within weeks of graduating, when my employer faced a complaint going viral. Having a plan made all the difference."
Chinedu O.
Graduate, Onitsha
"My capstone PR campaign plan became the centrepiece of my portfolio. Interviewers were impressed I could walk them through a full campaign, not just talk about PR in general terms."
Aisha N.
Graduate, Kano
"The corporate communications module on internal comms and leadership messaging was exactly what my interviewer asked about. I got the job within a month of graduating."
Ifeoma D.
Graduate, Lagos
"My media pitch samples from the capstone convinced a UK agency to bring me on as a freelance retainer writer. They had never worked with a Nigerian PR professional before."
Samuel K.
Graduate, Enugu
"I had only managed social media before. By week 3 I understood media relations and pitching well enough to land real coverage for a client during the course. I got hired remotely as a PR associate."
Bukola I.
Graduate, Lagos
"The crisis communications module gave me a framework I actually used at work within weeks of graduating, when my employer faced a complaint going viral. Having a plan made all the difference."
Chinedu O.
Graduate, Onitsha
"My capstone PR campaign plan became the centrepiece of my portfolio. Interviewers were impressed I could walk them through a full campaign, not just talk about PR in general terms."
Aisha N.
Graduate, Kano
"The corporate communications module on internal comms and leadership messaging was exactly what my interviewer asked about. I got the job within a month of graduating."
Ifeoma D.
Graduate, Lagos
"My media pitch samples from the capstone convinced a UK agency to bring me on as a freelance retainer writer. They had never worked with a Nigerian PR professional before."
Samuel K.
Graduate, Enugu
"I was writing blog content with no strategy behind it. The brand communications week taught me narrative and storytelling frameworks that completely changed how clients saw my work."
Temitope A.
Graduate, Ibadan
"I was doing social media with no PR training. The digital PR module on online reputation and influencer relations gave me the language to pitch my own promotion — and it worked."
Grace N.
Graduate, Abuja
"Using the media list and pitching techniques from week 3, I landed coverage in three national outlets for a client campaign during my internship. That case study got me hired."
Musa B.
Graduate, Kano
"The full PR campaign plan from my capstone became the template I now use with my own small business clients. I left the course with a service I could actually sell."
Chiamaka E.
Graduate, Port Harcourt
"I did my internship with VAA Global Talent during service year and was retained afterward. The crisis communications training is still the thing colleagues ask me for help with."
Kelechi O.
Graduate, Lagos
"I was writing blog content with no strategy behind it. The brand communications week taught me narrative and storytelling frameworks that completely changed how clients saw my work."
Temitope A.
Graduate, Ibadan
"I was doing social media with no PR training. The digital PR module on online reputation and influencer relations gave me the language to pitch my own promotion — and it worked."
Grace N.
Graduate, Abuja
"Using the media list and pitching techniques from week 3, I landed coverage in three national outlets for a client campaign during my internship. That case study got me hired."
Musa B.
Graduate, Kano
"The full PR campaign plan from my capstone became the template I now use with my own small business clients. I left the course with a service I could actually sell."
Chiamaka E.
Graduate, Port Harcourt
"I did my internship with VAA Global Talent during service year and was retained afterward. The crisis communications training is still the thing colleagues ask me for help with."
Kelechi O.
Graduate, Lagos
Every graduate above started exactly where you are now — the only difference is they applied.
Apply nowEvery week builds on the last — from PR foundations to a crisis simulation and campaign plan you can actually show employers.
Guessing how to pitch journalists
PR and Corporate Communications course
You want a respected, communications-focused career with growing remote opportunities.
You already write well and want to channel that into a structured, strategic PR career.
You understand communications and want to specialise in media relations and corporate comms.
You want to manage your own brand's media presence and reputation professionally.
If you recognised yourself in one of those, the next step is simple.
Apply nowOne fee. No hidden add-ons. Built to get you pitching — and placed.
Full PR and Corporate Communications Curriculum
Media relations, crisis comms, digital PR and corporate communications — 10 structured weeks.
Certificate + Internship
A course completion certificate, an internship placement, and an internship completion certificate — two certificates in total.
Real PR Campaign Plan
Build a complete PR campaign plan, press release and crisis simulation for your portfolio.
Access to 100,000+ Remote Job Listings
Curated, regularly updated board with verified remote PR and comms roles worldwide.
1-on-1 Job Assistance and Mentorship
CV review, interview prep and portfolio feedback until you are placed.
VAA Global Talent Job Matching
Top graduates are referred directly to VAA Global Talent's vetted employer network.
Lifetime Access to Course Materials
All recordings, templates and frameworks — yours to revisit as your career grows.
Alumni Community Access
Join 1,400+ VAA Global graduates — job leads, rate advice and peer support.
Course fee
₦150,000
One price. Split it into up to 3 payments if that works better for you.
How you can split payment — arranged with the team when you apply
Pay in full
₦150,000
2 parts (most common)
₦105,000 + ₦45,000
3 parts
₦75,000 + ₦37,500 ×2
Money-back if not satisfied in the first week
Your PR campaign plan and certificate aren't just for one job title — they open the door to any of these.
Supports media outreach, drafts press materials and tracks coverage for a brand or agency.
Manages internal and external messaging for an organisation across channels.
Builds journalist relationships and pitches stories that earn real press coverage.
Leads leadership messaging, ESG reporting and internal comms strategy.
Advises brands on holding statements and reputation recovery during a crisis.
Runs PR campaigns for multiple small business or startup clients independently.
Learn from professionals, build a real PR campaign plan, and walk away with a certificate and access to internships and remote job opportunities worldwide.
Apply now
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